Bad Bunny, big bucks: Singer becomes first Latin music performer to surpass $1 billion in revenue

By Juliet La Sala - The Washington Times - Friday, June 19, 2026

Bad Bunny has become the first Latin music artist to surpass $1 billion in career touring revenue, multiple news outlets report.

The milestone was achieved through his Debí Tirar Más Fotos World Tour, which notably did not include any U.S. dates, making it the highest-grossing tour in Billboard Boxscore history to never play a show in the U.S.

In the star’s first 41 shows — spanning South America, Australia, Japan, and Europe — the tour grossed $360 million and sold 2.4 million tickets, surpassing the British pop group Take That’s 2011 tour “Progress Live” as the top-earning non-U.S. tour on record.

His 10-show run in Madrid alone brought in $96.1 million, already making it the highest-grossing European leg ever for a Latin artist, with 15 more European dates still to be reported.

When combined with previous tours, Bad Bunny’s total career figures stand at $1.08 billion with 6.4 million tickets across 260 reported shows, placing him among fewer than 25 acts ever to reach that threshold.

Bad Bunny previously became the first artist to top the Billboard 200 with an all-Spanish-language album and the first non-English-language act to lead Billboard’s year-end Top Artists ranking.